Binance launches new Bitcoin (BTC) ads across London

By: Ali Raza
Ali Raza
Ali plays a key role in the cryptocurrency news team. He loves travelling during his spare time and enjoys… read more.
on Aug 31, 2020
  • Leading exchange, Binance, has made new steps towards its plan to enter the UK market.
  • New reports show that Binance has launched Bitcoin ads all over London's bus stops.
  • The marketing campaign comes at a crucial time for Binance, which will enter the UK's market this fall.

Cryptocurrency exchange Binance recently decided to start a new marketing campaign in London, UK. From what is known, the company’s new effort has seen the distribution of Bitcoin-featuring ads across the UK’s capital.

Bitcoin ads emerge across London

Binance shared the result of its new marketing campaign on a tweet published a few days ago, on August 28th. The exchange shared that Binance. The UK has placed ads on around 17 bus stops in London.

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The ad shows different types of coins, with two of them being older generation types, followed by the two-pound coin that the UK uses right now. The fourth, and the last coin, is Bitcoin itself, which is also the largest.

Above the picture of the coins, there is a message that says: “Money is evolving. It’s time to adapt.”

Binance to enter the UK market soon

The ads come at an interesting time, just as the crypto industry seems to be preparing for another major bull run. Furthermore, it has a special meaning for Binance itself, as the exchange announced its expansion into the UK market earlier this year, noting that it will happen this autumn.

With September 1st now being only a day away, the date of Binance’s British arm launch is approaching, and the company’s new ads are meant to raise the awareness of crypto, and prepare potential users.

However, Binance did not limit itself to advertising alone. It also recently announced that it will join the UK’s self-regulating industry association, CryptoUK.

Meanwhile, Binance’s move shows that it too seems to have been attracted to London, which has recently started to become more and more of a crypto hotspot. It became a home for companies looking for investors, new projects, and even other crypto advertisers.

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