Amazon stock price is up 60% since April, is it still a buy?

Amazon stock price is up 60% since April, is it still a buy?
Written by:
Stanko Iliev
12th September, 16:45
Updated: 12th September, 16:48
  • The price of Amazon stock has advanced from $1 900 above $3 500 in less than six months
  • Amazon's business continues to grow rapidly in the age of COVID-19 pandemic
  • Amazon is preparing to launch a new online platform for luxury fashion brands

Shares of Amazon (NASDAQ:AMZN) extended its correction from the record highs above $3 550, registered in the first week of September. Despite this, there is no reason to panic and as long the price of Amazon stock is above $3 000 this stock is in the “BUY” zone.

Fundamental Analysis: Business continues to grow rapidly

This stock has been one of the market’s biggest winners in the last several months. The price of Amazon stock has advanced from $1 900 above $3 500 in less than six months and the current price stands around $3 116. Amazon’s business continues to grow rapidly and the company become a supply channel for many consumers in the age of COVID-19 pandemic.

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Amazon continues with expanding its Go Grocery concept and the company opened another Amazon Go Grocery store in the Seattle area. With this concept, customers are able to shop without stopping at a checkout stand by scanning an app on their phone as they enter. Another positive news is that Amazon is preparing to launch a new online platform for luxury fashion brands. The company is going to spend around $100 million on a marketing campaign which will certainly add new customers and increase revenues of Amazon.

The company is in a good position to grow both its retail business and its AWS cloud services segment. The revenues could easily grow 30% this year but everyone is wondering if Amazon stock is still “buy”? At its current share price, Amazon could be a very good short-term investment with solid growth prospects. I said short- term investment because with $1.56T market capitalization this stock is overvalued in my opinion and represents opportunity only for short-term traders. Profitability ratios also confirm this, P/E is above 90 which confirms that this stock is expensive and the current price level does not represent good value for the long term investors.

Technical analysis: The price of the stock is in the “BUY” zone

Data source: tradingview.com

When we take a look at the chart above ( one year period), we can see that the price of this stock has advanced from $1 627 to $3 552 and after that started to fall. As long the price is above this trend line this stock is in the “BUY” zone and there is no indication of the trend reversal.

If the price falls on the trend line and if we get a “bullish” confirmation candle it would be a very good entry point for short-term traders who are trading with “stop-loss” and “take profit” orders. The trend line represents a very strong support level, if the price breaks this trend line it would be a very strong “SELL” signal and we have an open way to $3 000 ( this is also a strong support level). If the price jumps above $3 550 (short term resistance level) that would be a confirmation of the “bullish” trend and open way to $3 600 or even $3 700.

Summary

The price of Amazon stock has advanced from $1 900 below $3 500 in less than six months and the current price stands around $3 116. Amazon’s business continues to grow rapidly and the company becomes a supply channel for many consumers in the age of COVID-19 pandemic. This stock is overvalued in my opinion but it could be a good “BUY” opportunity for the short-term traders. If you want to buy Amazon stock you should have in mind that if the price breaks $3 000 support it would be a strong “SELL” signal. Traders and investors should focus on the next set of services launch coming in the upcoming period.

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