Report: Tesla’s net orders in China fell 50% to 9,800 in May

By: Ajay Pal Singh
Ajay Pal Singh
Ajay worked at Tata Motors in project planning before discovering his passion for stocks. Today, he lives in Canada… read more.
on Jun 3, 2021
  • Tesla's monthly net orders in China dropped to about 9,800 in May from more than 18,000 in April.
  • Tesla is facing a public relations nightmare in China.
  • Analyst sees a definitive material impact on Tesla branding, orders and deliveries for future months.

Shares of Tesla Inc. (NASDAQ: TSLA) dropped by more than 5% today after the release of a news report by The Information that said, “monthly net orders in China dropped to about 9,800 in May from more than 18,000 in April.”

China is the largest electric vehicle (EV) market in the world so investors see it as critical to the growth of Tesla over the next few years. The company’s Shanghai factory has a capacity to produce around half a million vehicles each year but it is running at well under total capacity.

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Tesla’s stock price is down more than 20% year-to-date while still being up more than 230% for the trailing one-year period after a stellar run in the stock last year. In comparison, the Nasdaq Composite Index is up 7% year-to-date and 42% over the last one year.

Tesla is facing a public relations nightmare in China

The U.S.-based EV maker has received a lot of negative press in the recent months after some reports of car crashes, battery explosions and quality complaints from the Chinese customers.

The company is also facing increasing scrutiny from the Chinese regulators. The country has restricted the use of Tesla cars by its military and state personnel over concerns that the cameras on its cars could be used for spying.

Tesla was labelled ‘arrogant’ and ‘overbearing’ by the the state-backed tabloid Global Times after a much publicized spat between the company and one of its customers.

Analyst’s take on the situation

CEO of JL Warren Capital, Junheng Li, in an emailed response to CNBC, said:

“We see a definitive material impact on Tesla branding, orders and deliveries for future months, although it’s hard to quantify exactly to what extent the declining demand is driven by concerns on Tesla’s safety features, or rising competition especially from Chinese automakers.”

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