Eat Beyond names Michael Aucoin as its new CEO

By: Wajeeh Khan
Wajeeh Khan
Wajeeh is an active follower of world affairs, technology, an avid reader, and loves to play table tennis in… read more.
on Jul 19, 2021
  • Aucoin will replace Patrick Morris, who has remained the company’s CEO since its inception in 2019.
  • Eat Beyond to focus on technical innovation, research, and investments in capacity-building projects.
  • Shares of the company tanked close to 5% on Monday morning but recovered entirely later on.

Eat Beyond Global Holdings Inc (CNSX: EATS) named Michael Aucoin as its new chief executive officer on Monday. He will be taking the helm from Patrick Morris, who has remained the company’s CEO since its inception in 2019. On his appointment, Aucoin said:

We intend to compete in a wide cross-section of plant-protein verticals, as represented by our portfolio companies, with which we will work with closely to accelerate their success from operational and value creation standpoint. Eat Beyond is committed to leading the future of food and becoming the most successful Canadian plant-based food business operating globally.

Eat Beyond to focus on capacity-building projects

Are you looking for fast-news, hot-tips and market analysis? Sign-up for the Invezz newsletter, today.

Aucoin joins Eat Beyond with over 25 years of experience in the consumer-packaged goods industry, having most recently served at MJA Consulting. He has also worked at several other notable companies, including Hershey’s, Smuckers, and Advantage Solutions in leadership roles.

Founded in the fall of 2019, Eat Beyond is a Vancouver-based investment issuer that makes equity investments primarily in the North American and European companies that focus on alternative food products and the plant-based protein market. On top of that, it is also active in the innovative food technology sector.

In its press release on Monday, Eat Beyond said it would focus on “technical innovation, research, and investments in capacity-building projects” to put its portfolio companies on an accelerated path to growth.

Chairman Don Robinson’s remarks

Appreciating Patrick Morris’ performance at the company, chairman Don Robinson said:

“Patrick Morris built a solid foundation and left the company in a strong position, poised for further growth. I welcome Mr Aucoin as the new CEO as we chart a new course in the plant-based sector, building a balanced portfolio that can deliver value to our portfolio companies and our investors while pushing the industry forward.”

Invest in crypto, stocks, ETFs & more in minutes with our preferred broker, eToro
67% of retail CFD accounts lose money