Invezz

Eat Beyond names Michael Aucoin as its new CEO

Eat Beyond names Michael Aucoin as its new CEO
Wajeeh Khan
Jul 19, 2021, 12:29 PM
  • Aucoin will replace Patrick Morris, who has remained the company’s CEO since its inception in 2019.
  • Eat Beyond to focus on technical innovation, research, and investments in capacity-building projects.
  • Shares of the company tanked close to 5% on Monday morning but recovered entirely later on.

Eat Beyond Global Holdings Inc (CNSX: EATS) named Michael Aucoin as its new chief executive officer on Monday. He will be taking the helm from Patrick Morris, who has remained the company’s CEO since its inception in 2019. On his appointment, Aucoin said:

Eat Beyond to focus on capacity-building projects

Aucoin joins Eat Beyond with over 25 years of experience in the consumer-packaged goods industry, having most recently served at MJA Consulting. He has also worked at several other notable companies, including Hershey’s, Smuckers, and Advantage Solutions in leadership roles.

Founded in the fall of 2019, Eat Beyond is a Vancouver-based investment issuer that makes equity investments primarily in the North American and European companies that focus on alternative food products and the plant-based protein market. On top of that, it is also active in the innovative food technology sector.

In its press release on Monday, Eat Beyond said it would focus on “technical innovation, research, and investments in capacity-building projects” to put its portfolio companies on an accelerated path to growth.

Chairman Don Robinson’s remarks

Appreciating Patrick Morris' performance at the company, chairman Don Robinson said: