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Here is why Brown & Brown is unifying retail segments

Here is why Brown & Brown is unifying retail segments
Ruchi Gupta
Oct 12, 2021, 09:11 AM
  • Brown & Brown to unify all retail segments under a single brand
  • New brand to unify marketplace and increase exposure
  • Brown & Brown acquires Winston Benefits

Brown & Brown Inc. (NYSE: BRO) has announced that from January 1, 2021, it will unify all retail segments under a single brand Brown & Brown.

Brown & Brown Retail unifying under a single brand

Retail segment president P. Barrett Brown said:

The company will be as connected nationally as it is locally by operating under a single brand name. Most importantly, customers can get customized care and enjoy a top-five broker's resources. In addition, the new brand will serve to unify the marketplace and increase exposure for various solutions, including commercial insurance, personal lines, employee benefits, dealer services, and risk management.

Brown & Brown CEO and president J. Powell Brown said:

Brown & Brown acquires Winston Benefits

Winston Financial Services Inc. principals Curran Bradley, Colin Bradley, and Robert Bradley and Brown & Brown chief acquisitions officers J. Scott Penny have announced Winston Benefit’s acquisition by Brown & Brown. Brown & Brown Retail president Barrett Brown stated:

Winston Benefits founder and chairman Robert Bradley said: