Polygon in historic partnership with NFL

on Feb 4, 2022
  • Each visitor of the Super Bowl LVI gets a free NFT to commemorate their experience
  • The NFTs will be hosted on Polygon
  • NFT tickets are selling for hundreds of thousands on secondary market, limited to 125 per team

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The National Football League is launching a new NFT collection highlighting Super Bowl LVI and past Super Bowls that took place in LA. The NFL announced each visitor of the Super Bowl LVI would get a free NFT to commemorate their experience, Benzinga wrote.

The collection is the product of a partnership with Ticketmaster. Each NFT given will be unique and show the section, row and seat from the actual ticket.

Collection hosted on Polygon

The NFTs will be hosted on the Polygon (MATIC/USD) blockchain. The NFL is also launching a series of historical commemorative NFTs. The seven NFTs reflect Super Bowls previously held in Los Angeles (Super Bowl I, VII, XI, XIV, XVII, XXI, XXVII).

Starting on February 6, the new NFTs will be released once per day. The release will continue for one week. They released new club specific NFTs for the Los Angeles Rams and Cincinnati Bengals on Wednesday, February 2.

Bobby Gallo of NFL SVP Club Business Development explained NFT developments:

We first began offering virtual commemorative ticker NFTs to fans during the regular season. We witnessed great success with this one-of-a-kind fan experience, which provided the momentum to continue this program throughout the postseason and ultimately at Super Bowl LVI in Los Angeles.

He added:

Collecting ticket stubs has always been something our fans love to do, especially the season’s biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities.

Why it’s important

The launch of Super Bowl ticket NFTs is an initiative following up on previous releases during the regular season. While the NFTs in the first collection sold for just $10 each, profits on the secondary market were quite impressive. The tickets are selling for hundreds of thousands and limited to 125 per team.

The partnership with Polygon highlights how the NFL is recognizing the opportunity in the NFT space and the benefits of item collectability. With it, NFL and Ticketmaster have a chance to probe demand from NFT and sports fans.