NFT platform Bondly Finance rebrands to Forj

Bondly Finance, an NFT and Web3-focused platform, has rebranded to Forj as it eyes further expansion across the blockchain world.

The rebranding was announced by Bondly and Animoca Brands, the company that owns the majority stake in Forj.

Bondly’s new identity comes after a six-month process that involved brand design experts from global giants such as entertainment conglomerate Disney, telecommunications firm AT&T and soft drink giant Coca-Cola.

In a comment following the rebrand, Animoca Brands’ executive chairman and co-founder Yat Siu said:

Despite the platform's name change, the $BONDLY token will not be renamed, Forj said in a tweet on Thursday.

Bondly Finance’s growth in the NFT ecosystem included major partnerships, including the high-profile collaboration with YouTube sensation and influencer Logan Paul. The platform was also the pioneer Ethereum/Cardano NFT bridge.