Tokens.com will host Miami Fashion Week in the metaverse

Tokens.com, a publicly listed company that invests in web3 assets related to the metaverse and NFTs, will host the forthcoming Miami Fashion Week in the metaverse. Its subsidiary Metaverse Group will organise the event on its "Fashion Street Estate" virtual property.

Miami Fashion Week is scheduled to take place from May 31st to June 5th in the real world, while a digital L'Atelier will debut in Decentraland's Luxury Fashion District, owned and built by Metaverse Group.

The virtual grand opening will occur between the 3rd and 5th of June, with a ribbon-cutting ceremony welcoming visitors to the L'Atelier. Miami Fashion Week will be the second event staged on the Fashion Estate this year, with other events throughout the rest of the year.

Andrew Kiguel, CEO of Tokens.com and Metaverse Group Executive Chair, mentioned that: 

He further added: 

Meanwhile, Megan Kaspar of Red DAO and Miami Fashion Week advisor said: 

She further added:

What will the virtual event look like?

The Metaverse event of Miami Fashion Week will provide an immersive experience with fashion displays, catwalks, and avatar models and provide visitors with direct access to buy virtual products through the marketplace for fast and easy transactions.

In addition, there will be a revelation inside the L'Atelier where attendees may sign up for a whitelisting slot for 'The Key' NFT later this year. The Key is the Miami Fashion Week membership that unlocks many tangible and digital perks.

In addition, visitors will see fashion illustration NFTs by Barbara Hulanicki showcased and for sale on the L'Atelier's walls.

On Sunday, June 5th, a sustainability panel with DRESSX will be live-streamed from the actual Miami Fashion Week site on the rooftop of L'Atelier, encouraging both physical and virtual participation.