Ad teams up with Coca-Cola to launch World Cup NFTs

on Dec 6, 2022
  • will host 10,000 unique NFTs inspired by player ‘heatmaps’ as recorded during matches.
  • Fans worldwide can access the NFTs by signing up for a NFT account and on Coca Cola Fanzone.
  • The price of’s native token CRO jumped more than 10% following the news before paring the gains.

Follow Invezz on Telegram, Twitter, and Google News for instant updates > and Coca Cola (NYSE: KO) have launched NFT artworks based on the 2022 FIFA World Cup, according to a press release from the cryptocurrency exchange.

Are you looking for signals & alerts from pro-traders? Sign-up to Invezz Signals™ for FREE. Takes 2 mins.

The collaboration will see the blockchain host 10,000 NFTs based on player “heatmap” during matches, and will capture unique moments such as team attacks, tackles and goal at the Qatar World Cup. The companies are also working with renowned NFT artist GMUNK.

The Coca Cola “Piece of Magic” NFTs

Copy link to section

According to, fans can win one of the Coca-Cola “Piece of Magic ” NFTs by signing up for NFT platform account and registering on the Coca-Cola Fanzone page. Chief Marketing Officer Steven Kalifowitz said the NFTs will help capture the passion and magic of the global football tournament. Kalifowitz noted that its first time the FIFA World Cup has leveraged Web3 technology.

Commenting on the new collaboration with Coca Cola and GMUNK’s input into making the magical artworks, he added:

“It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”

The native token Cronos (CRO) rose on the NFT news, hitting highs of $0.07507 with a 10%+ surge. However, the cryptocurrency has since pared some of the gains and is currently trading at $0.06674 amid potential profit booking.

The Coca Cola stock, on the other hand, closed at $63.47 on Monday, about 1.37% down on the day. The KO shares were however 6.69% up over the past month and 7.03% up year-to-date.


Want easy-to-follow crypto, forex & stock trading signals? Make trading simple by copying our team of pro-traders. Consistent results. Sign-up today at Invezz Signals.

Learn more & Cronos Crypto Stock Market