Alphabet shares surge on likely Apple collaboration for Gemini AI

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on Mar 18, 2024
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  • Alphabet shares saw an increase of over 7% Monday morning.
  • Apple's stock also experienced a boost, climbing more than 2%.
  • Anticipation is building for Apple's next major iPhone update, iOS 18.

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Alphabet shares saw an increase of over 7% Monday morning, buoyed by news that Apple is considering licensing Google’s Gemini artificial intelligence suite for upcoming iPhones.

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Apple’s stock also experienced a boost, climbing more than 2% following the revelations.

Gemini, a comprehensive array of AI tools developed by Google, spans from chatbots to coding assistants, representing a significant leap forward in AI technology.

Alphabet talks with Apple underway

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A report from Bloomberg indicates that Apple is actively discussing with Alphabet, Google’s parent company, the integration of the Gemini AI engine into the iPhone ecosystem.

These “active negotiations” aim to enable new AI-powered features in the iPhone software slated for release later this year. This move could mark a pivotal moment in the evolution of iPhone capabilities, introducing a new era of AI-driven functionalities.

iOS 18 may have generative AI features

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Anticipation is building for Apple’s next major iPhone update, iOS 18, which is expected to be unveiled at the Worldwide Developers Conference.

It is during this event that Apple traditionally discusses its latest software advancements, setting the stage for a potential announcement on its generative AI plans.

Apple CEO Tim Cook has already hinted at significant investments in AI, promising groundbreaking developments in generative AI technology in the near future.

Apple exploring AI options, including OpenAI

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Further enhancing its AI strategy, Apple has reportedly held discussions with OpenAI, contemplating the integration of its models into Apple’s offerings.

However, details regarding the terms, branding, and implementation of any AI agreement with Google or OpenAI remain undecided.

The tech community eagerly awaits further announcements, which could redefine the capabilities of consumer technology through advanced AI integration.

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