Nexo partners with Acapulco Tennis Open in landmark deal

Nexo, a top-tier digital assets wealth platform, has stepped onto the global sports stage by partnering with the Abierto Mexicano Telcel presentado por HSBC, commonly known as the Acapulco Tennis Open.

This collaboration marks a significant move for Nexo as it deepens its foothold in Latin America while aligning with one of the most celebrated ATP 500 tournaments.

The 32nd edition of the Acapulco Tennis Open, held at Arena GNP Seguros from February 24 to March 1, 2025, showcases tennis stars like Alexander Zverev, Casper Ruud, and Tommy Paul.

Nexo’s role as an official partner underscores its growing influence and dedication to integrating digital assets into mainstream events, from sports to beyond.

Shared values drive collaboration

This partnership reflects a synergy of values—strategy, resilience, and a relentless pursuit of excellence—shared by Nexo and the Acapulco Tennis Open.

Kosta Kantchev, Nexo’s Co-founder and Executive Chairman, emphasized this alignment, stating,

Similarly, José Antonio Fernández Celorio, Chief Operating Officer of the tournament, welcomed Nexo, noting that both entities thrive on precision and long-term vision.

For Nexo, the sponsorship is more than a branding opportunity. It’s a strategic step in its 2025 growth plan, which builds on its November 2024 rebrand.

The company aims to expand its Dual-Mode Nexo Card, enhance AI-driven innovations, and streamline cross-border transfers, with Latin America as a key focus.

Boosting regional and global engagement

By backing a tournament with deep cultural roots and international appeal, Nexo strengthens its commitment to community ties and global outreach.

The Acapulco Tennis Open, organized by Mextenis, is a cornerstone of Mexico’s sports landscape, and Nexo’s involvement highlights its intent to foster trust in digital assets across the region.

Since its inception in 2018, Nexo has grown into a powerhouse managing over $11 billion in assets and processing $320 billion in transactions.

Its all-in-one platform offers crypto savings, loans, and trading tools, positioning it as a leader in wealth creation.

This partnership amplifies that mission, blending innovation with the competitive spirit of tennis.

As the tournament unfolds, Nexo’s presence signals a bold step forward, merging the worlds of finance and sport while paving the way for broader adoption of digital assets in Latin America and beyond.