Cardone Capital embraces Bitcoin with initial 1K BTC purchase

Cardone Capital, a prominent real estate investment firm, has embraced Bitcoin as a core asset.

The company announced the bold move, which signals further the convergence of traditional finance and cryptocurrency, on June 21, 2025.

News of Cardone Capital’s fresh bet on the world's largest and most popular digital asset, came as Bitcoin price reclaimed a footing above $100,000 following significant selling over the weekend.

Cardone Capital buys 1000 BTC

Real estate firm Cardone Capital revealed its acquisition of approximately 1,000 Bitcoins in a post on X shared by company CEO Grant Cardone.

The move sees the US-based company position itself as the first real estate entity to integrate a comprehensive Bitcoin strategy with its property portfolio.

This pioneering step comes as Bitcoin trades above $101,000, recovering from a recent sell-off triggered by geopolitical tensions following the US strike on Iran.

Amid the growing institutional adoption of cryptocurrencies, Cardone looks to stand out by blending real estate and digital assets.

The firm, which manages 14,200 rental units and half a million square feet of A-grade office space, aims to diversify its holdings by integrating Bitcoin’s potential for long-term value growth with its real estate assets.

Cardone highlighted its strategy’s ambition, stating plans to acquire an additional 3,000 BTC. The firm also eyes 5,000 rental units by the end of 2025.

This dual-expansion model reflects confidence in Bitcoin’s stability as a hedge against inflation, despite the recent geopolitical unrest.

Top companies add Bitcoin to balance sheets, Strategy leads

Cardone Capital’s move aligns with a broader trend among corporations adopting Bitcoin treasury strategies.

The trend has picked momentum in 2025, with corporate entities borrowing a leaf from Strategy, the leading BTC company among publicly traded firms.

Crypto’s evolving landscape underscores a shift in corporate finance, with Bitcoin increasingly viewed as a legitimate store of value.

Michael Saylor’s company, formerly MicroStrategy, began buying BTC in 2020 and as of writing, hodls 592,100 BTC, acquired for $41 billion. And Saylor says he'll buy even more.

Saylor’s aggressive accumulation strategy, which treats Bitcoin as a treasury reserve asset, has inspired others, including Metaplanet, to allocate portions of their cash reserves to BTC.

Other firms like Marathon Digital and Riot Platforms are focusing on Bitcoin mining and strategic purchases.

Cardone’s entry into this space, backed by its real estate foundation, could set a new precedent, encouraging further institutional adoption as Bitcoin looks to again consolidate above $100k.