Chelsea partners with Amber Group for sustainable finance

Amber Group, a global leader in digital asset products and infrastructure, entered into a partnership with Chelsea Football Club, Invezz learned from a press release. Amber’s flagship digital asset platform’s logo, WhaleFin, will be featured on team uniforms beginning in the 2022/23 season.

Amber is Chelsea’s first digital asset partner

The partnership will help Amber Group raise awareness of sustainable finance globally. Its comprehensive platform WhaleFin serves as a gateway to crypto finance. The group’s focus on raising its profile emphasizes the growing prominence of digital assets.

The partnership will draw brands and companies into crypto finance with Amber Group's expertise and technology. CEO Michael Wu said:

Guy Laurence, Chelsea FC Chief Executive, added:

Most recently, Amber Group announced partnerships with Moss Earth and the Whale and Dolphin Conservation. It plans to broaden its global support of sustainability initiatives.