Compare 6 best robo advisors for beginners UK April 2025

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Whether you’re saving for a new home, planning for retirement, or just want to see your money grow, robo advisors can be a great tool. They’re known for being cost-effective, easy to use, and accessible to everyone – no finance degree required.

This guide walks you through the top robo advisors in the UK. We compare their features, fees, and services, making it easy for you to find the one that best fits your needs. Our aim is to provide you with clear, unbiased information so you can make an informed decision on how to invest with confidence.

So, let’s embark on this journey together and explore how these digital platforms can make investing a more secure and rewarding experience for you.

Our picks: best UK robo-advisors overall for 2025

What is the best robo advisor UK?

These are the best robo advisors in the UK, each with a range of investment options to accommodate various budgets and risk preferences. Click on the links in the table to begin your journey, or continue reading for a detailed comparison of these UK robo investors.

Moneyfarm

Min. Deposit n/a

Fees -

No. assets n/a

Demo account -

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4.6

eToro

Min. Deposit $100

Fees 1%

No. assets 3600+

Demo account Yes

Visit site

eToro review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

&me

Min. Deposit n/a

Fees -

No. assets n/a

Demo account -

Visit site

Top UK robo advisor reviews

1. Money Farm: Best for finding diverse portfolios based on quantitative data analysis

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Ratings

£-

Min. deposit

...

Fees

-

No. assets

No

Demo account

Overview

We love Moneyfarm because it offers huge flexibility in providing ready-made portfolios designed for every type of investor. When you sign up, you can choose from a range of 7 risk profiles and decide between fixed portfolios that follow market performance or actively-managed ones that get full-time love from a dedicated professional.

At the beginning of your investment journey, Moneyfarm asks a series of questions to understand your experience, aims, and risk tolerance, and then plays matchmaker to assign you the right portfolio. After that, you don’t need to do anything, as it’s all taken care of by a combination of algorithms and financial professionals. All funds held by Moneyfarm are stored by Saxo Bank, which provides an extra layer of security to the platform.

The fees: There is a minimum investment of £500. Each account is charged an annual management fee, which starts at 0.75% and is reduced as you invest more money. In addition, each account pays an investment fund and market spread, which averages out to approximately 0.2% and 0.09% per annum, respectively.

Highlights

No. of tradable assets
Min. Deposit
ID verification required	No
Free demo account	No
Supported assets
Mobile trading app	No
Web trading platform	No
Regulatory bodies

Read review Visit Moneyfarm

2. eToro. Best for beginners, copy-trading & demo-account

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4.5

Ratings

£100

Min. deposit

0% commission

Fees

3,600

No. assets

Yes

Demo account

Overview

We love eToro because it’s a crypto trading platform built with beginners and casual traders in mind. The platform combines an interactive, social trading experience with an easy-to-use interface, making it ideal for novice traders.

The far-reaching catalog of 100 cryptocurrencies includes big names like Bitcoin and Ethereum, as well as smaller crypto tokens with high growth potential. Some supported tokens can be seamlessly transferred to the eToro Money crypto wallet for safekeeping.

One feature we particularly appreciate is the ability to interact with eToro’s 35 million users on any asset, market, or portfolio page. If you find traders whose strategies match your risk tolerance, you can copy their portfolios automatically using eToro’s flagship copy trading functionality. eToro crypto’s Smart Portfolios offer a great entry point into digital currencies, an opportunity to learn and potentially benefit from the expertise of more experienced traders.

If you don’t feel comfortable investing your cash straight away, you can use a free demo account, credited with $100,000 virtual dollars. This offers plenty of opportunities to try out a trading strategy that works for you across the 100 crypto tokens available.

Highlights

No. of tradable assets	3600+
Min. Deposit	$100
ID verification required	Yes
Free demo account	Yes
Supported assets	Stock CFDs, ETF CFDs, Forex CFDs, Index CFDs, Commodity CFDs, NFTs, Crypto
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	ASIC, FCA, CySEC, FinCEN

Fees & Costs

Trading fees	Yes, on certain assets
Inactivity fees	Yes
Rollover/overnight fees	Yes, on CFDs
Withdrawal fees	Yes
Spreads	Yes, on certain assets
Conversion fees	Yes, for non-USD currencies

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided Over 2,000 CFDs available to trade for UK & EU users (not US, real assets only)

Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Read review Visit eToro

Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB.

3. &me: Best for simple, jargon-free investing

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Ratings

£-

Min. deposit

...

Fees

-

No. assets

No

Demo account

Overview

We love &me because it offers a simple range of investment portfolios and free consultancy to help you get the best out of its products. &me is backed by M&G, a respected global investment manager and financial advisor, providing peace of mind to investors looking for their next robo-advisor.

You choose between different accounts, including an ISA or a general investment account, and then &me identifies your risk profile based on a series of questions. The platform uses that information to guide you towards the right portfolio, made up of a mixture of ETFs, that suits your investment style.

The fees: Account management fees are charged on a sliding scale, with lower fees the more money you invest. The annual management fee starts from 0.75% up to £10,000, reducing down to 0.35% for £500,000 or more. In addition, there are investment fund fees of 0.19% and market spread fees of up to 0.04% for classic portfolios. Targeted portfolios are charged fund fees of 0.42% in addition to the management fee, but no spread fees.

Highlights

No. of tradable assets
Min. Deposit
ID verification required	No
Free demo account	No
Supported assets
Mobile trading app	No
Web trading platform	No
Regulatory bodies

Read review Visit &me

4. IG Markets: Best for trusted and transparent trading

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4

Ratings

£-

Min. deposit

Spread only

Fees

17,000

No. assets

Yes

Demo account

Overview

We love IG because it’s one of the most established and reputable names in the online trading industry, known for its reliability, comprehensive market offerings, and strong regulatory compliance. IG offers CFD trading in stocks, forex, commodities, indices, ETFs and more, with plenty of useful plugins and integrations to improve the trading experience.

One of the key strengths of IG Markets is its seamless integration with MetaTrader 4 (MT4), a popular third-party trading platform favored by many traders for its advanced charting tools, automated trading capabilities, and custom indicators. This integration allows users to leverage MT4’s sophisticated features while benefiting from IG Markets’ competitive pricing, reliable execution, and extensive market access.

Beyond its product range and platform integrations, IG Markets stands out for its commitment to education and customer support. The company offers a wealth of educational resources, such as webinars, tutorials, and market analysis, which help traders of all levels improve their knowledge and skills.

The fees: For most assets, you don’t pay a trading fee but will be charged through the spread instead. That’s the difference between the buy and sell price of an asset. IG’s spreads are competitive but variable: you’ll pay a smaller spread on popular assets compared to less popular ones. Share trading works differently, and you’ll be charged a minimum fee on each trade of at least $15.

Highlights

No. of tradable assets	17,000+
Min. Deposit	$0
ID verification required	Yes
Free demo account	Yes
Supported assets	Stock CFDs, ETFs, Forex CFDs, Crypto CFDs, Index CFDs, Commodities
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	FSCA, MAS, FMA, ASIC, FCA, BaFin, FINMA, DFSA, BMA, CFTC, NFA

Fees & Costs

Trading fees	Yes
Inactivity fees	Yes
Rollover/overnight fees	Yes
Withdrawal fees	No
Spreads	Yes
Conversion fees	Yes

Pros & Cons

Intuitive web trading platform Excellent demo account available Variety of deposit and withdrawal options Wide variety of useful educational tools Trading platform tutorial to get you started

Slow account opening process Unavailable in all regions

Read review Visit IG Markets

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 70% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

5. Degiro. Best for 0% commission on US stocks

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4

Ratings

£-

Min. deposit

From €1 (+€1 handling fee)

Fees

2,000,000

No. assets

No

Demo account

Overview

We love Degiro because it offers a simple trading platform so that you can trade quickly and easily wherever you are. Degiro’s pricing model means you’ll maximize your returns by minimizing your trading costs. With some of the best fees on stock trading, ETFs, bonds, options, and futures, Degiro is one of the most cost-effective trading platforms around. 

Not only are Degiro’s fees low, but it also provides access to a wide range of investment opportunities across more than 50 international markets. You can trade and invest in a diverse range of assets including stocks, ETFs, bonds, options, futures, and more, all from a single account. 

Degiro’s platform is user-friendly and designed to cater to both novice and experienced investors, making it easy to manage investments and execute trades efficiently. The website also boasts a huge range of educational material, including an Investor’s Academy, to help you get started.

The fees: All stock trades come with a €1 handling fee. US stock trading has no other fees, UK stock trading costs $1.75, and European stock trading costs €3.90. The rest of the world costs €5. A core selection of ETFs are free to trade, other global ETFs cost €2 plus a €1 handling fee. Derivative trading costs €0.75. There are no inactivity, deposit, or withdrawal fees.

Highlights

No. of tradable assets	2,000,000 +
Min. Deposit	$0
ID verification required	Yes
Free demo account	No
Supported assets	Stocks, Indices, Commodities
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	BaFin

Fees & Costs

Trading fees	Yes
Inactivity fees	No
Rollover/overnight fees	Yes
Withdrawal fees	No
Spreads	Yes
Conversion fees	Yes

Pros & Cons

Low trading fees No minimum deposit required Segregated client funds

No US customers No forex or cryptocurrencies offered for trading Limited educational resources

Read review Visit DEGIRO

Investing involves risk of loss

6. AvaTrade. Best regulated broker for secure trading

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4

Ratings

£100

Min. deposit

From 0.13%

Fees

1,300

No. assets

Yes

Demo account

Overview

We love AvaTrade because it is a reliable CFD broker, that gives users access to a wide range of markets. As a CFD broker, AvaTrade lets you speculate on the price movements of various financial instruments without owning the underlying assets. AvaTrade is a multi-asset brokerage firm and includes CFDs for forex, commodities, stocks, indices, cryptocurrencies, and bonds.

AvaTrade is also highly regarded for its strong regulatory framework and commitment to security. AvaTrade is regulated in multiple jurisdictions, including Europe, Australia, Japan, South Africa, and the British Virgin Islands, which means it must adhere to stringent regulatory standards across the world. 

AvaTrade isn’t just well-regulated, it also employs advanced security measures to protect client funds and personal information, including segregated accounts and robust encryption technology. 

The fees: There is no commission on any trading. AvaTrade makes money from the Bid/Ask spread instead. Stock spreads start from 0.13 and forex spreads start at 0.7 pips. Positions left overnight are charged a swap fee that varies depending on size. An inactivity fee of £/€/$50 per month is applicable if you don’t log in to your account for three consecutive months.

Highlights

No. of tradable assets	1250+
Min. Deposit	$100
ID verification required	Yes
Free demo account	Yes
Supported assets	Stocks, Stock CFDs, ETF CFDs, Forex CFDs, Crypto CFDs, Commodity CFDs, Index CFDs
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	FSCA, FSA, ASIC, CBI, MiFID, CySEC, BVIFSC, FRSA

Fees & Costs

Trading fees	No
Inactivity fees	Yes
Rollover/overnight fees	Yes
Withdrawal fees	No
Spreads	Yes
Conversion fees	No

Pros & Cons

Trade 1000+ CFDs with competitive spreads Regulated by Tier 1 financial bodies across the world Consistently highly rated trading platform on web and mobile Offers social trading through its proprietary AvaSocial platform

Spreads are competitive without being industry-leading Some assets are only available to trade through the MetaTrader software

Read review Visit AvaTrade

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

What is a robo advisor?

A robo advisor is a digital investment platform that provides automated, algorithm-driven financial planning services with little to no human supervision. 

A typical robo advisor collects information from clients about their financial situation and future goals through an online survey, and then uses this data to offer advice and automatically invest your assets.

How does a robo advisor work?

Robo advisors work by using algorithms to analyse your financial data and investing goals, which you provide through an online questionnaire. Based on this information, they create and manage an investment portfolio for you. 

They often use investment vehicles like ETFs (exchange-traded funds) to build these portfolios, considering factors like risk tolerance, investment timeline, and specific goals. These investments allow for a great degree of flexibility 

How should I choose a robo investor in the UK?

Choosing a UK robo advisor involves several key considerations to ensure that the service aligns well with your financial goals, investment style, and preferences. Here’s a detailed guide to help you select the right robo advisor for your needs:

Investment goals and needs

Determine why you want to use a robo advisor. Common reasons include saving for retirement, building an emergency fund, or general wealth accumulation. This, along with your investment time frame, can affect which robo advisor suits you best. Some are better for short-term goals, while others are tailored for long-term investing.

You should also assess your comfort with risk. Robo advisors in the UK often offer portfolios ranging from conservative to aggressive. Understanding your risk tolerance helps in selecting a portfolio strategy that aligns with your comfort level.

Cost structure

British robo advisors typically charge an annual fee based on a percentage of your assets under management (AUM). Compare fees across different providers – they can range from around 0.25% to 0.50% per year. And be aware of any other fees, such as fund expense ratios, withdrawal fees, or account transfer fees.

Minimum investment requirement

Some robo advisors have a minimum investment amount, which can range from £0 to several thousand pounds. Choose one that matches your initial investment capacity. It goes without saying that the ones with no (or a very low) minimum investment are better suited to beginners.

Investment methodology

Look at how the robo advisor allocates investments across different asset classes (for example, shares, bonds, or real estate). Most use ETFs to invest in these assets, but check for any unique investment offerings like socially responsible funds or specific asset classes that you might be interested in.

Some other things to consider are the frequency of rebalancing, which refers to how often portfolios buy and sell funds to maintain the target asset allocation, and whether the robo advisor offers tax-loss harvesting or other tax-efficient investing strategies.

Available account types

Some UK robo advisors allow you to invest with a stocks and shares ISA, which means you can invest up to £20,000 per year, tax-free. Similarly, some offer SIPPs (self-invested personal pensions), which offer tax breaks if you’re investing for retirement.

User experience and accessibility

The robo advisor platform should be easy to navigate and understand, especially if you’re a beginner. The top services boast the best investment apps that you can use if you prefer managing investments on the go, and look into their customer service options (like chat, phone support, and email) and service hours.

Performance history

While past performance isn’t indicative of future results, it can give you a sense of how the robo advisor’s strategies perform in different market conditions. 

A robo advisor that has seen success throughout tribulations in the UK economy, whether that’s the 2008 financial crisis, Brexit, or more recently following Liz Truss’s short-lived Autumn Statement, suggests a robust model that you can trust.

Additional features and services

Some robo advisors in the UK offer tools for retirement planning, education savings, or investment goal tracking. Others provide access to human advisors for additional fees, which can be beneficial for more complex financial situations. You may want to take advantage of all, some, or none of these features, but they’re worth considering before you sign up.

Security and regulatory compliance

Ensure the robo advisor is registered with relevant financial authorities and employs strong security measures to protect your data and investments. Robo advisors in the UK must be licenced to operate by the FCA (Financial Conduct Authority), which provides a set of rules to ensure investor protection and backs this up with deposit insurance.

The FSCS, or Financial Services Compensation Scheme, guarantees all deposits with a regulated financial platform up to £85,000 per person, in the event the platform becomes insolvent.

You can check whether your favourite robo advisor is registered by searching for its licence number on the FCA Register.

Reviews and reputation

Research online reviews, ratings, and any press coverage and use these to compare UK robo advisors. Consider using Trustpilot, and app reviews on the App Store or Play Store to help, along with our robo advisor reviews.

Trial periods or demo accounts

Some robo advisors offer a trial period or demo account, allowing you to test the service without committing your funds.

Quick answers to key questions

How much does a UK robo advisor cost to use?

The cost of using a robo advisor in the UK varies by provider. Typically, they charge a percentage of your total account balance as an annual fee. This fee often ranges from 0.25% to 0.50% of your assets under management, which is generally lower than traditional financial advisors.

Alongside this, you may have to pay another small fee to cover the cost of buying and selling assets. This is usually a very small amount, about 0.05% or 0.1% of your balance.

Do I have to verify my identity with a UK robot investor?

Yes, you usually need to verify your identity when using a robo advisor in the UK. This is part of the Know Your Customer (KYC) regulations enforced by the FCA to prevent financial crimes like money laundering. Verification typically involves providing personal identification documents, such as your UK passport or driving licence.

Are UK robo advisors safe to use?

Yes, UK robo advisors are generally safe and secure. Any platform that is licenced by the FCA is safe, as this means that you are much less likely to lose out in the event of insolvency or nefarious activities.

In addition, top robo advisors in the UK use encryption and other security measures to protect your personal and financial information. Set up Two Factor Authentication and use a secure password to ensure no one else has access to your money or your data.

Do I need any extra software to use a robo advisor in the UK?

No, you won’t require any extra software. Most robo advisors in the UK operate through web-based platforms or mobile apps, allowing you to access their services using a regular web browser or a smartphone.

Should I invest with a robo advisor UK?

Investing with a UK robo advisor could be a good choice if you prefer a hands-off investment approach, are comfortable with digital platforms, and are looking for lower fees. A robo advisor is suitable for those who may not have the time or expertise to manage their investments actively.

Robo advisors can be a convenient, lower-cost alternative to traditional financial advisors, suitable for those comfortable with a digital-first approach. However, it’s important to consider your personal financial situation, investment goals, and comfort with the level of personalisation and human interaction before choosing to invest with a robo advisor.

Benefits of using a robo advisor

Robo advisors in the UK appeal to new investors and require little prior investing experience to get started. You don’t need a large amount of money to set one up and you can invest as much or as little as you want, at a frequency that suits you.

Here are some of the positives of using a robo investor.

• Low fees. A robo advisor generally has lower fees compared to traditional financial advisors.
• Convenience. Automated investment that operates 24/7, without much oversight from you.
• Accessibility. UK robo advisors often have lower minimum investment requirements than wealth management platforms that rely on fund managers.
• Simplified experience. Robo investing is ideal for beginners or those who prefer a hands-off approach.
• Data-driven. Robo investors use algorithms for unbiased investment decisions and often outperform their human equivalents.

Risks of using a robo advisor

As with any investment approach, using a robo advisor in the UK has its risks. They are still susceptible to fluctuations in the UK stock market, or anything that negatively impacts the British economy. Here are some of the risks of using a robo investor.

• Lack of personalisation. A robo advisor may not fully account for unique financial situations or complex needs, and there’s limited scope for adjusting how it invests.
• Limited human interaction. There’s less personal guidance and advice and the manner in which it invests, using funds and ETFs, means you can’t achieve really large gains that beat the market.
• Dependence on algorithms. The robo advisor is subject to limitations of the programmed algorithms and data inputs.
• Market risk. As with any investment, there is always the risk of market volatility affecting portfolio performance. The algorithms don’t protect you from a stock market crash.

How to open an account with a robo advisor in the UK

Bottom line

This page is dedicated to guiding beginners through the world of robo advisors in the UK, showcasing the best options currently available. It serves as a comprehensive resource, comparing various robo investors based on their investment offerings, which are designed to cater to different financial goals, budgets, and risk tolerances. The page aims to simplify the selection process, making it approachable and informative, particularly for those new to investing.

Each featured robo advisor is carefully evaluated and presented in an easy-to-understand format, allowing users to quickly grasp the key features and benefits. The comparison includes details on investment products, fee structures, and the unique advantages of each platform. The comparisons and guidance serve to provide you with the information required to make your own investment choices.

Methodology: How we choose the best UK robo advisors

Helping people make better financial decisions is at the heart of our mission at Invezz. 

We periodically test more than 63 robo advisors to provide our users with clear, accessible guidance on the investing options available. All testing is carried out by our panel of stock market experts, analysts, and active traders who sign up to each advisor, conduct research, and score each service.

Our tests are designed to find robo investors that offer a beginner-friendly, secure investing experience at a fair price. To supplement our practical testing and experience, we research each robo advisor to gather any further relevant information. We read online customer reviews, app reviews on the Play Store and App Store, and conduct user surveys to get feedback from real people about what works, and what doesn’t.

Each advisor is awarded a final score based on 130+ data points across 8 ranking categories: cost, reliability, user experience, deposit & withdrawals, investing options, range of products/markets, research & analysis tools, and the availability of educational & learning resources.

We work closely with individual brands to ensure all factual information displayed here is accurate. All data is then fact-checked by an independent reviewer. You can learn more about our expert panel and how we test, rate, and review platforms in our review process.

FAQs