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Adidas vs. Puma: how a sibling split in a small German town gave birth to a longstanding rivalry
Adidas vs. Puma: how a sibling split in a small German town gave birth to a longstanding rivalry
  • With Puma tapping ex-Adidas exec as CEO, a new chapter has been added to the Puma vs Adidas story.
  • The feud was born when the Dassler brothers running a shoe company, fell out due to various reasons.
  • Rudi set up Puma and Adi formed Adidas, dividing Herzogenaurach into two camps.
April 5, 2025

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