36+ Metaverse Statistics, Facts & Usage Trends for 2025

Metaverse is where billions of people in every age group will spend a significant amount of their time in the near future. As a result, Forbes named it one of the top 10 tech trends of 2023.  

Businesses worldwide plan to make the metaverse a reality, and it’s happening much faster than anyone anticipated. 

As the metaverse slowly evolves, different sectors are racing ahead to embrace this technology change and gain a competitive advantage while creating an immersive user experience. 

Ready to explore some staggering metaverse market statistics? The following metaverse stats provide information on what we learned from our research at Invezz. These metaverse statistics give you a snapshot of the state of the metaverse today and what the future holds. 

Key takeaways

• The metaverse market size was $65.5 billion in 2022.
• Metaverse spending to reach $5 trillion in 2030.
• The global extended reality (XR) market will reach above $100 billion by 2026.
• Real estate’s global metaverse market size will reach a whopping $1.14 billion in 2023.
• 25% of people are likely to spend at least one hour per day using metaverse by 2026.
• Metaverse has a unique monthly active user base of more than 400 million users.
• 74% of US adults are joining or interested in joining the metaverse.
• Approximately 51% of Metaverse’s monthly active users (MAUs) are teenagers 13 years or younger.
• 53% of companies that invest in the metaverse also invest in cryptocurrencies.
• Americans spend $8.3 trillion on the metaverse, of which they will spend 30.4% on virtual real estate.

Metaverse market statistics

With its potential to generate billions of dollars, the metaverse market is hard to ignore for businesses worldwide. These global metaverse market stats show why this trend brings a landmark change in every sector. 

1. The metaverse market size was $65.5 billion in 2022.

This market will reach $82.02 billion by the end of 2023 and $936.57 billion by 2032. One of the reasons for this growth is the rapid adoption of metaverse in the telecommunication and IT sectors.

Source: Statista

2. 65% of people are ready to spend up to $1000 on advanced VR gear.

35% of people will willingly spend between $700-$1,000 for advanced virtual reality (VR) gear like gloves, shoes, haptic suits, and treadmills). Only 20% will not spend anything on purchasing advanced VR gear to feel everything they see in the metaverse world physically.

Source: Statista

3. Metaverse spending to reach $5 trillion in 2030.

Of this $5 trillion, e-commerce will account for between $2-$2.3 trillion, while virtual advertising will constitute $144-$20 billion.

Source: McKinsey

4. The global extended reality (XR) market will reach above $100 billion by 2026.

The XR market, which includes augmented reality, virtual reality, and mixed reality (MR), reached $29.26 billion in 2022. As XR technologies evolve and mature, they will profoundly impact businesses and users. Companies that leverage metaverse and XR’s power will likely enjoy the first-mover advantage.

Source: McKinsey

Metaverse demographic and usage statistics

While the metaverse land is still a work in progress, global users find this digital world intriguing. They leave no stone unturned in using VR technology and mobile augmented reality. These metaverse usage statistics will give companies key insights into the usage rate of the metaverse.

5. 74% of US adults are joining or interested in joining the metaverse.

This large number of metaverse users demonstrates the population’s eagerness to explore and engage in physical and digital worlds, including gaming, social interactions, and entertainment.

Source: Statista

6. 29% of Americans who invested in crypto did it to buy NFTs or purchase the metaverse.

With such a large number of investors showing interest in NFTs and metaverse, it reflects that investors are intrigued by the virtual world of metaverse and consider it as a profitable investment. These metaverse investment statistics show a paradigm shift towards a digital-first economy.

Source: Fools

7. Metaverse has a unique monthly active user base of more than 400 million users.

A user base of more than 400 million suggests that a large portion of the global population actively participates in virtual reality and other metaverse-related activities. This figure also suggests that use cases of metaverse go beyond the gaming industry. It’s likely to involve virtual events, physical reality, social interactions, commerce, and education.

Source: Metaverse

8. Approximately 51% of Metaverse’s monthly active users (MAUs) are teenagers 13 years or younger.

The number of MAUs significantly decreases after 13 years of age because the user experience and socialising mechanics appeal more to young tweens and tweens than to younger and older adults.

Source: Metaverse

9. 25% of people are likely to spend at least one hour per day using metaverse by 2026.

These people will likely use the metaverse for shopping, work, education, and entertainment. 

The increasing usage is a good signal for companies looking to make metaverse investments to attract customers and become more profitable.

Source: Gartner

10. 29% of Millennials are very interested in attending a live music event in the metaverse, whereas only 7% of Baby Boomers are interested in attending such an event.

This discrepancy is because Millennials prefer exploring new and innovative virtual experiences and social interactions. In contrast, Baby Boomers show more inclination toward traditional forms of entertainment.

Source: Statista

11. 52% of employees are open to using metaverse for team meetings and activities in the next year.

What’s more interesting is that 52% of Gen Z envision performing office work in the metaverse. In comparison, 48% of millennials, 37% of Gen X, and only 27% of Baby Boomers will likely use metaverse for office purposes in the next two years.

Source: Digitaltrends

Market usage statistics for companies

Here are some market usage for companies: 

12. 53% of companies that invest in the metaverse also invest in cryptocurrencies.

What’s more baffling is that 44% of these companies invest in NFTs, and 40% invest in remote work and work environments. Lastly, 30% of the companies invested in metaverse projects related to branding and positioning.

Source: Statista

13. For companies investing in the metaverse, their target audience is Gen Z, men, and big companies.

Approximately 11.3% of these companies focus on men, compared to 8.6% on women. Interestingly, big companies are roughly 3 times more appealing than small and medium businesses (SMBs). As the metaverse expands, its utility will expand and change over time. So, it’s important for companies to constantly assess the metaverse trends and market dynamics.

Source: Statista

Metaverse apps and devices

As the metaverse concept continues to explode, companies are developing various metaverse apps and devices to access and interact with virtual spaces. These apps and devices play a crucial role in helping internet users immerse themselves in the virtual world and engage with communities. 

14. The mobile augmented reality market will cross $36 billion by 2026. 

The primary driver for this growth includes various digital goods, such as in-app purchases, ad placement software, and visualisation software. 

Source: Statista

15. The global market of augmented reality and virtual reality will reach $252 billion by 2028. 

Increasing investment in AR and VR technologies is because companies are using these technologies in different sectors, including healthcare, engineering, entertainment, and defence. 

The increased usage of AR and VR is because of the changed customer behaviour and the rise in the use of semiconductor components.

Source: GlobeNewswire

16. The number of metaverse virtual reality (VR) users is likely to reach 23.1 million by 2030. 

Improvements in VR technology is likely to fuel this growth and make the user experience more memorable and immersive. 

As the virtual digital and physical worlds and the metaverse ecosystem continue to evolve, it’s essential for companies and businesses to closely monitor the usage trend and create metaverse events that use advanced VR gear and VR headsets. 

Source: Statista

17. 23% of metaverse apps mentioned the word Crypto in conjunction with metaverse.

Companies use the term metaverse in their applications to attract customers and encourage them to download and use their apps. Interestingly, NFT was the second-highest term used in conjunction with metaverse. 

Source: SensorTower

18. 51 million VR headsets were shipped in the past five years. 

This is because leading tech giants are placing their bets on the future of metaverse and other AR-VR technologies. Interestingly, the installed VR headset base will reach 100 million by 2024. 

Although VR headsets have become increasingly popular in the technology and gaming industries in the last few years, this metaverse technology is widely used in virtual workouts and concerts.

Source: Business Standard

Metaverse real estate market size

Digital real estate is a rage among NFT and cryptocurrency collectors. Unlike real life, where you have a physical land, the metaverse offers land or structures in the virtual environment. It’s a place where you can buy, sell, and even lease parcels of land. If you’re a company with a physical showroom space and a strong online presence but lack space in the metaverse, you’re missing out on something. These metaverse statistics will help you understand why metaverse investments in real estate are worth every penny.

19. Real estate’s global metaverse market size will reach a whopping $1.14 billion in 2023.

The global metaverse real estate market is booming because companies and people are buying, selling, and leasing virtual properties. With more and more companies leveraging the power of the metaverse to organise virtual events and build virtual stores, this global market is likely to reach $12.27 billion by 2028.

Source: ExpertMarketResearch

20. Snoop Dogg gained a virtual neighbour in the Sandbox metaverse when a user paid $450,000.

Virtual land in the Sandbox sells as NFTs, unique tokens granting ownership rights to digital real estate.

Source: Decrypt

21. Americans spend $8.3 trillion on the metaverse, of which they will spend 30.4% on virtual real estate.

The growing usage of augmented and virtual reality has intrigued users, and more and more Americans are ready to explore and invest in this digital world.

Source: Franklin Templeton

22. Sandbox is one of the largest platforms in the metaverse real estate market.

Sandbox dominates the virtual real estate market as it has 62% of the available land on the four platforms (Sandbox, Cryptovoxels, Decentraland and Somnium) and three-quarters of all virtual property sales in 2022.

Source: CNBC

Metaverse gaming statistics

While companies across different sectors are still exploring the business possibilities of the metaverse, the gaming industry is one of the early adopters. Here are some metaverse statistics that prove why it is considered the next wave in computing technology and the gaming sector.

23. The number of users in the metaverse gaming market is likely to reach 433.9 million users by 2030. 

The gaming industry will grow exponentially as the number of metaverse gamers increases. The metaverse market will reach a whopping $163.4 billion by 2030. 

Source: Statista

24. Microsoft, Facebook’s Meta, Unity Software, Epic Games, and Nvidia are tech giants that have invested big in the metaverse.

In 2022, Microsoft acquired Activision Blizzard, a leading video game developer, to secure its hold on the metaverse. These huge metaverse investments by tech giants reflect that these companies want to benefit from this emerging trend and position themselves as a frontier in metaverse development.

Source: MakeUseOf

25. 107 mobile gaming apps mentioned metaverse in their name. 

This signifies the profound impact of this emerging technology in the gaming industry. With companies understanding the potential of the metaverse, it shows a paradigm shift in how developers design the games. Today, they focus on creating an interconnected virtual world beyond traditional gaming boundaries.

Source: Statista 

26. Roblox is considered the largest metaverse in the world.

Roblox has a monthly active user base of more than 200 million. The platform witnesses 65.5 million daily active metaverse users. Roblox is intriguing to global consumers because the platform promotes user-generated content, empowering players to monetise their creations. As a result, companies like Nike are using Roblox to build their metaverse.

Source: Metaverse Insider, Statista

Metaverse in finance and banking statistics

Financial institutions and fintech companies are leveraging the potential of metaverse to provide superior customer experience. This primarily includes offering virtual branches, financial services within the virtual worlds, and using NFTs and cryptocurrencies for transactions. These metaverse statistics help you explore how this emerging trend is revolutionising the finance and banking sector:

27. One hundred one finance applications mentioned the keyword metaverse in their name or description. 

Finance applications mentioning the keyword metaverse show that companies plan to tap into emerging technologies, allowing their users to access metaverse-related investment and financial services.

Source: Statista 

28. The banking sector’s usage of the metaverse will increase by 2025. 

The banking sector is slowly understanding the potential and impact of the metaverse. As a result, its usage of blockchain and cryptocurrency will reach 4.5% and 4% of the total metaverse revenue in 2025. 

Source: Global data

29. By the end of this decade, 50% of banks globally will likely use AR VR.

By the end of 2030, 50% of banks will likely use augmented and virtual reality for employee engagement and customer transactions. For instance, BNP Paribas recently launched an app allowing users to conduct banking transactions using virtual reality. 

Source: Economic Times

30. JP Morgan Chase has a shop on the Decentraland platform.

The bank created a virtual lounge area called Onyx, giving users important information about blockchain and other technology-related initiatives the company plans to implement.  

Source: Hypebeast

Facts about the Metaverse and NFTs statistics

When metaverse and NFTs are used together, they can create an innovative and seamless ecosystem where users can buy, sell, or lease virtual assets. These digital assets can range from virtual real to digital arts and collectibles within the metaverse. Here are some NFTs and metaverse facts.

31. Metaverse-related NFTs will increase from 600,000 transactions in 2022 to 9.8 million by 2027. 

These metaverse statistics indicate that more businesses and users are getting involved in the metaverse, investing in the metaverse, and using NFTs for digital asset ownership. 

Source: Cointelegraph

32. Coca-Cola is one of the few companies recently joining the metaverse. 

On Friendship Day, the company provided users access to collectible NFTs that were available only in the metaverse. The company partnered with Tafi to design its NFT. Users can receive apparel, accessories, and trading cards. 

Source: 6Connex

33. Starbucks sold 2,000 NFTs in 20 minutes.

Starbucks launched 2,000 digital stamps called “Journey Stamps,” each priced at $100. During the sale, Starbucks’ website crashed, and users excitedly showed off their latest purchase on social media. 

These user sentiments highlight that users are excited about buying NFTs and using the metaverse. 

Source: The Verge

34. Zed Run partnered with Budweiser, a leading digital horse racing company, to release a collection of NFTs around the beer. 

The company called their NFT Budweiser Pass, giving users access to Budweiser-themed merchandise. Users had the opportunity to race a Budweiser Clydesdale digitally. They plan to use NFTs to build brand loyalty. 

Source: Marketing Dive

35. The luxury brand Gucci opened its Vault, selling SuperGucci NFTs.

Gucci became the first company to open its Vault in Sandbox, a virtual real estate platform. This Gucci Vault consisted of vintage and rare pieces of Gucci. SuperGucci NFTs and Gucci Vault aimed to educate the Web3 community about Gucci’s rich heritage through gamification.

Source: Forbes

36. McDonald’s and Panera Bread filed trademarks for NFTs within the metaverse in 2022. 

Food companies are slow adopters of virtual reality and metaverse. McDonald’s plans to operate a virtual restaurant featuring virtual and actual goods, operating a virtual restaurant featuring home deliveries. 

Panera Bread wants to have NFTs work as a digital currency to purchase virtual beverages and food. The company intends to create virtual restaurants and provide real-life food delivery applications. 

Source: Business Insider

Wrapping up

Right now, the metaverse is at a crossroads! 

It has the potential to bring a technological shift. Or a hyped and overrated buzzword that may never become a mainstream option. 

As businesses leave no stone unturned to embrace a digital future, the future of metaverse, mixed reality, augmented, and virtual reality seems bright. While it might take another five years for users to fully explore and experience the metaverse, users can actively participate in metaverse projects implemented by companies such as McDonald’s, Gucci, or JPMorgan Chase. 

Because of the hype metaverse has managed to create, it continues to remain an exciting topic to monitor and look forward to in the coming years.

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