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How to Buy Amazon.com Inc. (AMZN) Stock for Beginners in 2025
In this guide
- 1. How to Buy Amazon.com Inc. (AMZN) Stock for Beginners in 2025
- 2. Where to buy Amazon.com Inc. stock?
- 3. How to buy stock in Amazon.com Inc. in 3 steps
- 4. Compare the best platforms to buy Amazon.com Inc. stock
- 5. What are the fees for investing in Amazon.com Inc. stock?
- 6. Are there other ways to invest in Amazon.com Inc.?
- 7. How to sell Amazon.com Inc. stock
- 8. Should I buy Amazon.com Inc. stock now?
- 9. Fundamental analysis of Amazon.com Inc. shares
- 10. Is Amazon a good investment for me?
- 11. FAQs
Trade your favourite markets with our top-rated broker, .
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
With technology today, you can buy AMZN stocks from the comfort of your home. Amazon (AMZN) stocks are available through many online brokers, and it usually takes just a few minutes to buy shares in AMZN when following our step-by-step guide.
In order to make an investment in Amazon.com Inc. for the first time, you need to consider several important factors: is now the right time for me? how much should I invest? which trading platform is best for me? Furthermore, you’ll want the lowest fees, a user-friendly interface, and access to a wide range of other stocks.
That’s why we’ve compared the best places to buy Amazon.com Inc. stocks. Our broker comparison below helps you make an informed decision on the best way to invest in Amazon.com Inc..
Let’s begin with where to get started, before moving onto setting up an account, and then placing your first Amazon.com Inc. trade.
Where to buy Amazon.com Inc. stock?
Copy link to sectionBased on our research, the best stock trading app to buy Amazon.com Inc. stock is eToro .
We’ve ranked the top five brokers where you can buy Amazon.com Inc. shares according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Plus500
This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.
Read more about how we test, rank & review platforms.
How to buy stock in Amazon.com Inc. in 3 steps
Copy link to sectionBuying Amazon.com Inc. stock is quick, all you need is an internet connection, a copy of your photo ID, and the amount you wish to invest. Here’s how to do it.
Step 1. Sign up to an online broker
Copy link to sectionOur rankings suggest that eToro is the best stock trading platform for beginners.
When you sign up, you’re prompted to fill in your details to create an account, as you would with any online account creation process.
After that, you need to send a copy of your ID to verify the account before you can use it. This is because stock brokerages are required by law to comply with financial regulations, and these demand each customer confirm their identity before they can buy and sell shares on the stock market.
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
Step 2. Make a deposit
Copy link to sectionYou can’t invest in Amazon.com Inc. stock without any money in the account, so next you have to fund your trading account.
Head to the ‘bank’ or ‘account’ section of your dashboard and select the ‘deposit’ option. Transfer money to your new account via a debit or credit card, bank transfer, or an alternative payment method, like PayPal.
You can add as much as you like as long as you meet the minimum deposit threshold, which might be as low as $10, but is usually around $50-100 depending on your country of residence.
Top tip: consider how much you want to actually invest and over what period. You might need to deposit $200 or so in order to afford the shares, or $1,200 if you’re investing $100 per month for 12 months, for example.
Step 3. Buy Amazon.com Inc. stocks
Copy link to sectionWith funds now in your account, it’s time to make your first investment, aka place your first trade.
Search for Amazon.com Inc. using the ticker symbol, AMZN. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend.
Having entered the amount, you’ll see all the details of the trade to confirm its what you expected. Once ready, hit the ‘trade now’ button to invest in Amazon.com Inc., completing your purchase.
It’s as easy as that! You can buy Amazon.com Inc. shares in just 10-15 minutes and now you’re a Amazon.com Inc. shareholder.
Top tip: remember though, the process is easy, but making money can be much harder. You still need to do lots of fundamental research, create a budget, and design a strategy that’s suitable for you.
Compare the best platforms to buy Amazon.com Inc. stock
Copy link to sectionWe found 4 online brokers for users based in
1. eToro. Best for beginners, copy-trading & demo-account
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Overview
We love eToro because it’s a crypto trading platform built with beginners and casual traders in mind. The platform combines an interactive, social trading experience with an easy-to-use interface, making it ideal for novice traders.
The far-reaching catalog of 100 cryptocurrencies includes big names like Bitcoin and Ethereum, as well as smaller crypto tokens with high growth potential. Some supported tokens can be seamlessly transferred to the eToro Money crypto wallet for safekeeping.
One feature we particularly appreciate is the ability to interact with eToro’s 35 million users on any asset, market, or portfolio page. If you find traders whose strategies match your risk tolerance, you can copy their portfolios automatically using eToro’s flagship copy trading functionality. eToro crypto’s Smart Portfolios offer a great entry point into digital currencies, an opportunity to learn and potentially benefit from the expertise of more experienced traders.
If you don’t feel comfortable investing your cash straight away, you can use a free demo account, credited with $100,000 virtual dollars. This offers plenty of opportunities to try out a trading strategy that works for you across the 100 crypto tokens available.
Highlights
| No. of tradable assets | 3600+ |
| Min. Deposit | $100 |
| ID verification required | Yes |
| Free demo account | Yes |
| Supported assets | Stock CFDs, ETF CFDs, Forex CFDs, Index CFDs, Commodity CFDs, NFTs, Crypto |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | ASIC, FCA, CySEC, FinCEN |
Fees & Costs
| Trading fees | Yes, on certain assets |
| Inactivity fees | Yes |
| Rollover/overnight fees | Yes, on CFDs |
| Withdrawal fees | Yes |
| Spreads | Yes, on certain assets |
| Conversion fees | Yes, for non-USD currencies |
Pros & Cons
Crypto assets are unregulated & highly speculative. No consumer protection. Capital at risk.
2. Plus500. Best for international trading*
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Overview
We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you trade. Its technology driven platform gives access to futures for the two biggest cryptos, Bitcoin and Ethereum.
Plus500 has something for all types of crypto trader, no matter what level of experience. Its low margin requirements of $20 for Ether and $100 for Bitcoin make it a top choice for day traders. At the same time, its trading academy is packed with educational content, perfect for beginners just starting.
For accurate instrument availability, visit plus500.com.
The fees: Plus500 charges a commission of $0.49 per Micro contract and $0.89 per Standard contract (per side). There is an Auto-Liquidation fee of $10 per contract. Other exchange fees may be applicable and can be found on the CME group website.
*Based on a comparison of 60+ leading brokers and trading platforms.
Highlights
| No. of tradable assets | 2800+ |
| Min. Deposit | $100 |
| ID verification required | Yes |
| Free demo account | Yes |
| Supported assets | Stock CFDs, ETF CFDs, Forex CFDs, Crypto CFDs, Index CFDs, Commodity CFDs |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | FSA, ASIC, FMA, FCA, CySEC |
Fees & Costs
| Trading fees | No |
| Inactivity fees | Yes |
| Rollover/overnight fees | Yes |
| Withdrawal fees | No |
| Spreads | Yes |
| Conversion fees | Yes |
Pros & Cons
This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.
3. Public. Best for AI analysis
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Overview
We love Public because it makes use of cutting-edge AI technology to enhance your trading and investing experience. Public’s AI-powered feature, Public Alpha offers personalized insights and recommendations through its natural language interface in real time.
Public’s AI technology helps you make more informed decisions by analyzing massive amounts of data and providing actionable insights. These AI-driven insights are easily accessible and give users access to the latest advancements in financial analysis and trading.
Not only do can you use AI to help your investments, Public is one of the lowest cost brokerage firms out there. You can invest in stocks and ETFs commission free. You can also buy and trade fractional shares and if you want to diversify, you can explore a range of alternative investments including music and film royalties. There’s even a selection of the biggest cryptocurrencies available.
The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours. Alternative investments, including cryptocurrency, are charged a 2.5% fee per transaction.
Highlights
| No. of tradable assets | 9,000 + |
| Min. Deposit | $20 |
| ID verification required | Yes |
| Free demo account | No |
| Supported assets | Stocks, ETFs, Crypto, , , |
| Mobile trading app | Yes |
| Web trading platform | Yes |
| Regulatory bodies | SEC, FINRA, SIPC |
Fees & Costs
| Trading fees | Yes |
| Inactivity fees | Yes |
| Rollover/overnight fees | No |
| Withdrawal fees | No |
| Spreads | Yes |
| Conversion fees | Yes |
Pros & Cons
What are the fees for investing in Amazon.com Inc. stock?
Copy link to sectionIt depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Amazon.com Inc. stocks. These can range anywhere from $0.10 per trade, right up to 3% of the total amount you’re investing.
Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more.
These are the trading platforms that charge the lowest fees for buying stocks in Amazon.com Inc..
| Asset | eToro fees | Plus500 fees | Public fees |
|---|---|---|---|
| Crypto | 1% | From 2% | 1-2% (spread) |
| Commodities | From 2 pips | From 0.04% | – |
| Forex | From 1 pip | – | – |
| Index prices | From 0.75 pts | From 0.7% | – |
| Stocks | 0% commission | From 0.08% | Spreads |
| Stock CFDs | 0.15% | – | – |
| ETF CFDs | 0.15% | – | – |
| View more > | eToro > | Plus500 > | Public > |
Are there other ways to invest in Amazon.com Inc.?
Copy link to sectionYes, you can invest in Amazon.com Inc. stock in a few different ways. One option is to buy stock in Amazon.com Inc. directly through an investment platform as laid out above, while another popular choice is to invest in a fund.
A fund buys stocks in lots of companies on your behalf, to create a diversified portfolio of different assets. Diversified portfolios are typically considered safer than investing in a single stock, because their values fluctuate at different times and their peaks and troughs can balance out.
Many of the best index funds contain Amazon.com Inc., while another option is to invest in an ETF. ETFs are similar to funds, except rather than someone choosing what to invest in, it buys stocks automatically according to a set of guiding principles. Amazon.com Inc. is a popular choice in many of the top performing ETFs.
A third option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Amazon.com Inc. trades directly to your own account.
This can be a good investment strategy for beginners and a way to learn how to buy Amazon.com Inc. shares from someone with more experience.
How to sell Amazon.com Inc. stock
Copy link to sectionWhen you decide the time is right to sell and lock in some profit (or cut your losses), the process is pretty much the same as having purchased the stock. The steps are as follows:
- Log into your broker account and navigate to your portfolio.
- From there, find your Amazon.com Inc. stock and you’ll see a ‘sell’ option next to it.
- Click that to set the details of the trade. You don’t have to sell all your stocks at once, you could choose to sell half for example.
- Once you’ve decided accordingly, click the ‘sell’ or ‘close’ button to sell back to cash.
Should I buy Amazon.com Inc. stock now?
Copy link to sectionIt’s your investing goals and style that define whether now is a good time to buy. The current Amazon.com Inc. stock price plays into it but ultimately it depends on your investment horizons.
- If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Amazon.com Inc. based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy Amazon.com Inc..
- If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Amazon.com Inc.’s fundamentals are solid then the best time to invest in Amazon.com Inc. stock is after a dip or a pullback in price.
Most new traders sit somewhere between these two positions. Many investors don’t want to actively trade Amazon.com Inc. stock all hours of the day, but nor do they want to wait years for a return either.
Top tip: investing small amounts regularly (known as Dollar-Cost-Averaging (DCA)) over a long period of time is proven to be the most successful investing strategy for normal people without trading skills.
Either way, following Amazon.com Inc. price news and analysis will help you decide when to dip your toe into the market.
Fundamental analysis of Amazon.com Inc. shares
Copy link to sectionHow has Amazon.com Inc.’s share price performed in recent years?
Copy link to sectionOverall, AMZN is -2.10% over the last week. The AMZN share price is -4.09% in 2025 so far.
Is Amazon a good investment for me?
Copy link to sectionThe right answer is different for each person, so here is some information to help you decide whether to buy stocks in Amazon.
- Amazon is one of the world’s largest retailers. Amazon is the second largest retail business in the world just behind Walmart. Unlike many of its competitors, Amazon focuses on e-commerce rather than brick-and-mortar stores. It is by far the largest online retailer in the world and in 2021, its online stores generated $222 billion in revenue.
- Its business is diverse. While best known as an online retailer, Amazon has spread its operations across several industries. It develops and sells a range of products including hardware devices (Alexas), has its own music and television streaming services, and operates a successful cloud computing business.
- Amazon’s cloud computing business is growing. Amazon Web Services is Amazon’s solution to cloud computing. In 2014 it began to include AWS’ revenue breakdown in its annual results. In the time since AWS has generated year-on-year revenue growth and made over $60 billion in 2021 alone. While that number falls some way short of the $222 billion from its retail segment, AWS remains a lucrative business for Amazon.
- Stock splits have made its shares more affordable. Amazon’s stock price has been on an upward trend for many years and in the early half of 2022, its price peaked at above $2000 a share. That figure was unaffordable for many investors and the company completed a 20-for-1 stock split in June 2022 taking its price to just above $100.
- Amazon employs over a million people, although controversy surrounds its workforce. Amazon employs over a million workers across the world. Most are employed to work in its regional warehouses and pack orders for delivery. In Amazon’s desire for fast delivery, many of its workforces have complained at being overworked for low pay. In 2021, a New York Times investigation uncovered the company had been shortchanging workers’ paychecks.
- Its stock price has lost 50% in value since 2021. Since its IPO in 1997 Amazon’s share price has increased by over 17,000%. Much of that growth has come in the past decade although recent times have proven to be more difficult for the company. Since 2021 its share price has lost 50% in value – this could be seen as a positive for investors bullish on the company as you could buy at a discounted price.
It’s always a good idea to think about any potential risks there might be as well. Use this summary of Amazon’s pros and cons before you make a final decision on whether to buy Amazon stock.
Pros
Copy link to section- Amazon is the world’s largest online retailer
- Its cloud computing business continues to grow
- Amazon’s business model is diverse and it operates in numerous industries
