How to Buy NIKE, Inc. (NKE) Stock for Beginners in 2025

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eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

With technology today, you can buy NKE stocks from the comfort of your home. Nike (NKE) stocks are available through many online brokers, and it usually takes just a few minutes to buy shares in NKE when following our step-by-step guide.

In order to make an investment in NIKE, Inc. for the first time, you need to consider several important factors: is now the right time for me? how much should I invest? which trading platform is best for me? Furthermore, you’ll want the lowest fees, a user-friendly interface, and access to a wide range of other stocks.

That’s why we’ve compared the best places to buy NIKE, Inc. stocks. Our broker comparison below helps you make an informed decision on the best way to invest in NIKE, Inc..

Let’s begin with where to get started, before moving onto setting up an account, and then placing your first NIKE, Inc. trade.

Where to buy NIKE, Inc. stock?

Based on our research, the best stock trading app to buy NIKE, Inc. stock is eToro .

We’ve ranked the top five brokers where you can buy NIKE, Inc. shares according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

4.6

eToro

Min. Deposit $100

Fees 1%

No. assets 3600+

Demo account Yes

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eToro review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

4.5

Plus500

Min. Deposit $100

Fees From 2%

No. assets 2800+

Demo account Yes

Visit site

Plus500 review

This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.

Buy Nike Shares

Min. Deposit n/a

Fees –

No. assets n/a

Demo account –

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Read more about how we test, rank & review platforms.

How to buy stock in NIKE, Inc. in 3 steps

Buying NIKE, Inc. stock is quick, all you need is an internet connection, a copy of your photo ID, and the amount you wish to invest. Here’s how to do it.

Step 1. Sign up to an online broker

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Our rankings suggest that eToro is the best stock trading platform for beginners.

When you sign up, you’re prompted to fill in your details to create an account, as you would with any online account creation process.

After that, you need to send a copy of your ID to verify the account before you can use it. This is because stock brokerages are required by law to comply with financial regulations, and these demand each customer confirm their identity before they can buy and sell shares on the stock market.

4.6

eToro

Min. Deposit $100

Fees 1%

No. assets 3600+

Demo account Yes

Visit site

eToro review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 2. Make a deposit

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You can’t invest in NIKE, Inc. stock without any money in the account, so next you have to fund your trading account.

Head to the ‘bank’ or ‘account’ section of your dashboard and select the ‘deposit’ option. Transfer money to your new account via a debit or credit card, bank transfer, or an alternative payment method, like PayPal.

You can add as much as you like as long as you meet the minimum deposit threshold, which might be as low as $10, but is usually around $50-100 depending on your country of residence.

Top tip: consider how much you want to actually invest and over what period. You might need to deposit $200 or so in order to afford the shares, or $1,200 if you’re investing $100 per month for 12 months, for example. 

Step 3. Buy NIKE, Inc. stocks

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With funds now in your account, it’s time to make your first investment, aka place your first trade.

Search for NIKE, Inc. using the ticker symbol, NKE. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend.

Having entered the amount, you’ll see all the details of the trade to confirm its what you expected. Once ready, hit the ‘trade now’ button to invest in NIKE, Inc., completing your purchase.

It’s as easy as that! You can buy NIKE, Inc. shares in just 10-15 minutes and now you’re a NIKE, Inc. shareholder.

Top tip: remember though, the process is easy, but making money can be much harder. You still need to do lots of fundamental research, create a budget, and design a strategy that’s suitable for you. 

Compare the best platforms to buy NIKE, Inc. stock

1. eToro. Best for beginners, copy-trading & demo-account

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4.5

Ratings

$100

Min. deposit

0% commission

Fees

3,600

No. assets

Yes

Demo account

Overview

We love eToro because it’s a crypto trading platform built with beginners and casual traders in mind. The platform combines an interactive, social trading experience with an easy-to-use interface, making it ideal for novice traders.

The far-reaching catalog of 100 cryptocurrencies includes big names like Bitcoin and Ethereum, as well as smaller crypto tokens with high growth potential. Some supported tokens can be seamlessly transferred to the eToro Money crypto wallet for safekeeping.

One feature we particularly appreciate is the ability to interact with eToro’s 35 million users on any asset, market, or portfolio page. If you find traders whose strategies match your risk tolerance, you can copy their portfolios automatically using eToro’s flagship copy trading functionality. eToro crypto’s Smart Portfolios offer a great entry point into digital currencies, an opportunity to learn and potentially benefit from the expertise of more experienced traders.

If you don’t feel comfortable investing your cash straight away, you can use a free demo account, credited with $100,000 virtual dollars. This offers plenty of opportunities to try out a trading strategy that works for you across the 100 crypto tokens available.

Highlights

No. of tradable assets	3600+
Min. Deposit	$100
ID verification required	Yes
Free demo account	Yes
Supported assets	Stock CFDs, ETF CFDs, Forex CFDs, Index CFDs, Commodity CFDs, NFTs, Crypto
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	ASIC, FCA, CySEC, FinCEN

Fees & Costs

Trading fees	Yes, on certain assets
Inactivity fees	Yes
Rollover/overnight fees	Yes, on CFDs
Withdrawal fees	Yes
Spreads	Yes, on certain assets
Conversion fees	Yes, for non-USD currencies

Pros & Cons

Great for beginners, simple to set up and get started Competitive, industry-leading commissions Popular ‘Copy Portfolios’ function lets you follow top traders Excellent customer service, with live chat support provided

Comparatively high fees for withdrawals and account inactivity Does not integrate with the MetaTrader platform High spreads on some assets

Read review Visit eToro

Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB.

2. Plus500. Best for international trading*

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4.5

Ratings

$100

Min. deposit

From 0.8%

Fees

2,800

No. assets

Yes

Demo account

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you trade. Its technology driven platform gives access to futures for the two biggest cryptos, Bitcoin and Ethereum. 

Plus500 has something for all types of crypto trader, no matter what level of experience. Its low margin requirements of $20 for Ether and $100 for Bitcoin make it a top choice for day traders. At the same time, its trading academy is packed with educational content, perfect for beginners just starting. 

For accurate instrument availability, visit plus500.com.

The fees: Plus500 charges a commission of $0.49 per Micro contract and $0.89 per Standard contract (per side). There is an Auto-Liquidation fee of $10 per contract. Other exchange fees may be applicable and can be found on the CME group website. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

No. of tradable assets	2800+
Min. Deposit	$100
ID verification required	Yes
Free demo account	Yes
Supported assets	Stock CFDs, ETF CFDs, Forex CFDs, Crypto CFDs, Index CFDs, Commodity CFDs
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	FSA, ASIC, FMA, FCA, CySEC

Fees & Costs

Trading fees	No
Inactivity fees	Yes
Rollover/overnight fees	Yes
Withdrawal fees	No
Spreads	Yes
Conversion fees	Yes

Pros & Cons

Free demo account for every user Secure broker, licensed by top-tier regulators Wide variety of CFDs to trade Several good risk management tools

No support on trading information and education Website isn’t brilliantly designed to help users find answers to their questions No MetaTrader trading platform compatibility

Read review Visit Plus500

This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.

3. Public. Best for AI analysis

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4

Ratings

$20

Min. deposit

Spreads

Fees

9,000

No. assets

No

Demo account

Overview

We love Public because it makes use of cutting-edge AI technology to enhance your trading and investing experience. Public’s AI-powered feature, Public Alpha offers personalized insights and recommendations through its natural language interface in real time. 

Public’s AI technology helps you make more informed decisions by analyzing massive amounts of data and providing actionable insights. These AI-driven insights are easily accessible and give users access to the latest advancements in crypto analysis and trading. 

Not only do can you use AI to help your crypto investments, Public is one of the lowest cost brokerage firms out there. You can invest in a selection of cryptocurrencies without breaking the bank or having to invest large sums. Public charges 1.25% of your order amount, which is considerably cheaper when compared to similar platforms. 

The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours. Alternative investments, including cryptocurrency, are charged a 1.25% fee per transaction.

Highlights

No. of tradable assets	9,000 +
Min. Deposit	$20
ID verification required	Yes
Free demo account	No
Supported assets	Stocks, ETFs, Crypto, , ,
Mobile trading app	Yes
Web trading platform	Yes
Regulatory bodies	SEC, FINRA, SIPC

Fees & Costs

Trading fees	Yes
Inactivity fees	Yes
Rollover/overnight fees	No
Withdrawal fees	No
Spreads	Yes
Conversion fees	Yes

Pros & Cons

Commission free stock and ETF investing Share and compare your portfolio on a social trading platform Trade crypto, fractional shares, and alternative investments

You can’t trade on margin or use leverage No forex, options, funds, metals, or bonds

Read review Visit

Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

What are the fees for investing in NIKE, Inc. stock?

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy NIKE, Inc. stocks. These can range anywhere from $0.10 per trade, right up to 3% of the total amount you’re investing.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in NIKE, Inc..

Are there other ways to invest in NIKE, Inc.?

Yes, you can invest in NIKE, Inc. stock in a few different ways. One option is to buy stock in NIKE, Inc. directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

A fund buys stocks in lots of companies on your behalf, to create a diversified portfolio of different assets. Diversified portfolios are typically considered safer than investing in a single stock, because their values fluctuate at different times and their peaks and troughs can balance out.

Many of the best index funds contain NIKE, Inc., while another option is to invest in an ETF. ETFs are similar to funds, except rather than someone choosing what to invest in, it buys stocks automatically according to a set of guiding principles. NIKE, Inc. is a popular choice in many of the top performing ETFs.

A third option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their NIKE, Inc. trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy NIKE, Inc. shares from someone with more experience.

How to sell NIKE, Inc. stock

When you decide the time is right to sell and lock in some profit (or cut your losses), the process is pretty much the same as having purchased the stock. The steps are as follows:

1. Log into your broker account and navigate to your portfolio. 
2. From there, find your NIKE, Inc. stock and you’ll see a ‘sell’ option next to it. 
3. Click that to set the details of the trade. You don’t have to sell all your stocks at once, you could choose to sell half for example. 
4. Once you’ve decided accordingly, click the ‘sell’ or ‘close’ button to sell back to cash.

Should I buy NIKE, Inc. stock now?

It’s your investing goals and style that define whether now is a good time to buy. The current NIKE, Inc. stock price plays into it but ultimately it depends on your investment horizons.

• If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in NIKE, Inc. based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy NIKE, Inc..
• If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think NIKE, Inc.’s fundamentals are solid then the best time to invest in NIKE, Inc. stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. Many investors don’t want to actively trade NIKE, Inc. stock all hours of the day, but nor do they want to wait years for a return either.

Top tip: investing small amounts regularly (known as Dollar-Cost-Averaging (DCA)) over a long period of time is proven to be the most successful investing strategy for normal people without trading skills.

Either way, following NIKE, Inc. price news and analysis will help you decide when to dip your toe into the market.

Fundamental analysis of NIKE, Inc. shares

How has NIKE, Inc.’s share price performed in recent years?

Overall, NKE is -5.68% over the last week. The NKE share price is -43.88% in 2025 so far.

Is Nike a good investment for me? 

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Nike.

• Nike is the largest athletic shoe and apparel company in the world. Nike is a globally renowned brand and the largest manufacturer of athletic shoes and apparel. It has a market capitalisation of nearly $200 billion and sells its products in over 190 countries. 
• It has partnerships with leading sports teams and athletes. Nike partners with some of the world’s largest sporting teams and with high-profile athletes such as Michael Jordan and Tiger woods. It spends billions of dollars on marketing yearly to maintain its brand dominance. 
• It is moving to a direct sales model. Nike is transitioning towards a model where it sells directly to consumers through its website, app, and retail stores, allowing for more control over distribution and higher profit margins. 
• It is reducing the number of items it sells. Nike is focusing on streamlining its product offerings by reducing the number of goods it sells. Nike aims to reduce inventory costs and better match supply with demand. 
• NKE stock is a strong performer. Between 2018 and the start of 2021, Nike’s value doubled, even when the covid outbreak forced the closure of its stores. Its growth was driven by its strong digital sales. 
• It has plans to double its direct-to-consumer segment. Nike wants to make digital sales 50% of its revenue and double its direct-to-consumer sales. The company plans to achieve this goal by investing in digital marketing and expanding its online and mobile app offerings.
• One of its biggest markets is China. It has a strong presence in China, which offers plenty of opportunities for direct sales; however, geopolitics between the US and China has caused it some problems in the past. 

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Nike’s pros and cons before you make a final decision on whether to buy Nike stock.

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