How to Buy Shopify Inc. (SHOP) Stock for Beginners in 2025

Use our step-by-step guide to learn how to buy SHOP stock, make an investment for the first time, and compare the best Shopify Inc. trading platforms for beginners.
Written by
Updated on Aug 9, 2024
Reading time 2 minutes

With technology today, you can buy SHOP stocks from the comfort of your home. Shopify (SHOP) stocks are available through many online brokers, and it usually takes just a few minutes to buy shares in SHOP when following our step-by-step guide.

In order to make an investment in Shopify Inc. for the first time, you need to consider several important factors: is now the right time for me? how much should I invest? which trading platform is best for me? Furthermore, you’ll want the lowest fees, a user-friendly interface, and access to a wide range of other stocks.

That’s why we’ve compared the best places to buy Shopify Inc. stocks. Our broker comparison below helps you make an informed decision on the best way to invest in Shopify Inc..

Let’s begin with where to get started, before moving onto setting up an account, and then placing your first Shopify Inc. trade.

Where to buy Shopify Inc. stock?

Copy link to section

Based on our research, the best stock trading app to buy Shopify Inc. stock is eToro .

We’ve ranked the top five brokers where you can buy Shopify Inc. shares according to how easy they are to use, how low their fees are, their safety and security rating, and average customer reviews.

We found 6 online brokers for users based in

eToro review
4.6
eToro
Min. Deposit $100
Fees 1%
No. assets 3600+
Demo account Yes

eToro review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Plus500 review
4.5
Plus500
Min. Deposit $100
Fees From 2%
No. assets 2800+
Demo account Yes

Plus500 review

This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.

Buy Shopify Shares
Min. Deposit n/a
Fees
No. assets n/a
Demo account

Read more about how we test, rank & review platforms.

How to buy stock in Shopify Inc. in 3 steps

Copy link to section

Buying Shopify Inc. stock is quick, all you need is an internet connection, a copy of your photo ID, and the amount you wish to invest. Here’s how to do it.

Step 1. Sign up to an online broker

Copy link to section

Our rankings suggest that eToro is the best stock trading platform for beginners.

When you sign up, you’re prompted to fill in your details to create an account, as you would with any online account creation process.

After that, you need to send a copy of your ID to verify the account before you can use it. This is because stock brokerages are required by law to comply with financial regulations, and these demand each customer confirm their identity before they can buy and sell shares on the stock market.

eToro review
4.6
eToro
Min. Deposit $100
Fees 1%
No. assets 3600+
Demo account Yes

eToro review

eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Step 2. Make a deposit

Copy link to section

You can’t invest in Shopify Inc. stock without any money in the account, so next you have to fund your trading account.

Head to the ‘bank’ or ‘account’ section of your dashboard and select the ‘deposit’ option. Transfer money to your new account via a debit or credit card, bank transfer, or an alternative payment method, like PayPal.

You can add as much as you like as long as you meet the minimum deposit threshold, which might be as low as $10, but is usually around $50-100 depending on your country of residence.

Top tip: consider how much you want to actually invest and over what period. You might need to deposit $200 or so in order to afford the shares, or $1,200 if you’re investing $100 per month for 12 months, for example. 

Step 3. Buy Shopify Inc. stocks

Copy link to section

With funds now in your account, it’s time to make your first investment, aka place your first trade.

Search for Shopify Inc. using the ticker symbol, SHOP. Click the ‘trade’ button and enter the details of your investment, such as how many shares you want to buy or how much you want to spend.

Having entered the amount, you’ll see all the details of the trade to confirm its what you expected. Once ready, hit the ‘trade now’ button to invest in Shopify Inc., completing your purchase.

It’s as easy as that! You can buy Shopify Inc. shares in just 10-15 minutes and now you’re a Shopify Inc. shareholder.

Top tip: remember though, the process is easy, but making money can be much harder. You still need to do lots of fundamental research, create a budget, and design a strategy that’s suitable for you. 

Compare the best platforms to buy Shopify Inc. stock

Copy link to section

We found 6 online brokers for users based in

1. eToro. Best for beginners, copy-trading & demo-account

Copy link to section
4.5
Ratings

$100

Min. deposit

0% commission

Fees

3,600

No. assets

Yes

Demo account

Overview

We love eToro because it’s a crypto trading platform built with beginners and casual traders in mind. The platform combines an interactive, social trading experience with an easy-to-use interface, making it ideal for novice traders.

The far-reaching catalog of 100 cryptocurrencies includes big names like Bitcoin and Ethereum, as well as smaller crypto tokens with high growth potential. Some supported tokens can be seamlessly transferred to the eToro Money crypto wallet for safekeeping.

One feature we particularly appreciate is the ability to interact with eToro’s 35 million users on any asset, market, or portfolio page. If you find traders whose strategies match your risk tolerance, you can copy their portfolios automatically using eToro’s flagship copy trading functionality. eToro crypto’s Smart Portfolios offer a great entry point into digital currencies, an opportunity to learn and potentially benefit from the expertise of more experienced traders.

If you don’t feel comfortable investing your cash straight away, you can use a free demo account, credited with $100,000 virtual dollars. This offers plenty of opportunities to try out a trading strategy that works for you across the 100 crypto tokens available.

Highlights

Fees & Costs

Pros & Cons

Cryptocurrency is offered by eToro USA LLC (“the MSB”) (NMLS: 1769299) and is not FDIC or SIPC insured. Investing involves risk, and content is provided for educational purposes only, does not imply a recommendation, and is not a guarantee of future performance. Invezz.com is not an affiliate and may be compensated if you access certain products or services offered by the MSB.

2. Plus500. Best for international trading*

Copy link to section
4.5
Ratings

$100

Min. deposit

From 0.8%

Fees

2,800

No. assets

Yes

Demo account

Overview

We love Plus500 because it is one of the industry’s most transparent and reliable brokers. Its fees are clear and you’ll know exactly what you will be paying before you trade. Its technology driven platform gives access to futures for the two biggest cryptos, Bitcoin and Ethereum. 

Plus500 has something for all types of crypto trader, no matter what level of experience. Its low margin requirements of $20 for Ether and $100 for Bitcoin make it a top choice for day traders. At the same time, its trading academy is packed with educational content, perfect for beginners just starting. 

For accurate instrument availability, visit plus500.com.

The fees: Plus500 charges a commission of $0.49 per Micro contract and $0.89 per Standard contract (per side). There is an Auto-Liquidation fee of $10 per contract. Other exchange fees may be applicable and can be found on the CME group website. 

*Based on a comparison of 60+ leading brokers and trading platforms.

Highlights

Fees & Costs

Pros & Cons

This information is NOT relevant to EU residents who are to be serviced by EU subsidiaries of the Plus500 Group, such as Plus500CY Ltd, authorized by CySEC (Reg. 250/14). Different regulatory requirements apply in Europe, such as leverage limitations and bonus restrictions.

3. Public. Best for AI analysis

Copy link to section
public.com logo
4
Ratings

$20

Min. deposit

Spreads

Fees

9,000

No. assets

No

Demo account

Overview

We love Public because it makes use of cutting-edge AI technology to enhance your trading and investing experience. Public’s AI-powered feature, Public Alpha offers personalized insights and recommendations through its natural language interface in real time. 

Public’s AI technology helps you make more informed decisions by analyzing massive amounts of data and providing actionable insights. These AI-driven insights are easily accessible and give users access to the latest advancements in crypto analysis and trading. 

Not only do can you use AI to help your crypto investments, Public is one of the lowest cost brokerage firms out there. You can invest in a selection of cryptocurrencies without breaking the bank or having to invest large sums. Public charges 1.25% of your order amount, which is considerably cheaper when compared to similar platforms. 

The fees: There are no fees for investing in stocks during regular trading hours in the US – 9.30am-4pm EST. There is a $2.99 fee for trades outside of regular hours. Alternative investments, including cryptocurrency, are charged a 1.25% fee per transaction.

Highlights

Fees & Costs

Pros & Cons

Cryptocurrency execution and custody services are provided by Apex Crypto LLC (NMLS ID 1828849) through a software licensing agreement between Apex Crypto LLC and Public Crypto LLC. Crypto trading on Public platforms is served by Public Crypto LLC and offered through APEX Crypto. Please ensure that you fully understand the risks involved before trading.

What are the fees for investing in Shopify Inc. stock?

Copy link to section

It depends on the stock broker. Some platforms charge a flat fee per trade, others charge a commission as a percentage of the total trade value each time you buy Shopify Inc. stocks. These can range anywhere from $0.10 per trade, right up to 3% of the total amount you’re investing.

Consider that there may be other costs to trading too. Other fees can include deposit and withdrawal fees, or inactivity fees if you don’t use your account for three months or more. 

These are the trading platforms that charge the lowest fees for buying stocks in Shopify Inc..

Asset eToro fees Plus500 fees
Crypto 1% From 2%
Commodities From 2 pips From 0.04%
Forex From 1 pip
Index prices From 0.75 pts From 0.7%
Stocks 0% commission From 0.08%
Stock CFDs 0.15%
ETF CFDs 0.15%
View more > eToro > Plus500 >

Are there other ways to invest in Shopify Inc.?

Copy link to section

Yes, you can invest in Shopify Inc. stock in a few different ways. One option is to buy stock in Shopify Inc. directly through an investment platform as laid out above, while another popular choice is to invest in a fund. 

A fund buys stocks in lots of companies on your behalf, to create a diversified portfolio of different assets. Diversified portfolios are typically considered safer than investing in a single stock, because their values fluctuate at different times and their peaks and troughs can balance out.

Many of the best index funds contain Shopify Inc., while another option is to invest in an ETF. ETFs are similar to funds, except rather than someone choosing what to invest in, it buys stocks automatically according to a set of guiding principles. Shopify Inc. is a popular choice in many of the top performing ETFs.

A third option is to use a social copy trading platform, like eToro . Find a trader who you like and copy their Shopify Inc. trades directly to your own account. 

This can be a good investment strategy for beginners and a way to learn how to buy Shopify Inc. shares from someone with more experience.

How to sell Shopify Inc. stock

Copy link to section

When you decide the time is right to sell and lock in some profit (or cut your losses), the process is pretty much the same as having purchased the stock. The steps are as follows:

  1. Log into your broker account and navigate to your portfolio. 
  2. From there, find your Shopify Inc. stock and you’ll see a ‘sell’ option next to it. 
  3. Click that to set the details of the trade. You don’t have to sell all your stocks at once, you could choose to sell half for example. 
  4. Once you’ve decided accordingly, click the ‘sell’ or ‘close’ button to sell back to cash.

Should I buy Shopify Inc. stock now?

Copy link to section

It’s your investing goals and style that define whether now is a good time to buy. The current Shopify Inc. stock price plays into it but ultimately it depends on your investment horizons.

  • If you’re a short term trader: the goal is to make money by buying and selling stocks regularly to secure a profit or avoid a loss. That can mean trading hourly, daily, or weekly but the focus is always on the near future. Traders learn how to buy stocks in Shopify Inc. based on short term technical analysis and don’t hold shares for a long time, so any time can be a good time to buy Shopify Inc..
  • If you’re a long term investor: you’re more interested in long term price appreciation than whether a stock is up or down on any given day. The important thing is finding a stock with a strong foundation where you think the share price will be up over a period of months or years. If you think Shopify Inc.’s fundamentals are solid then the best time to invest in Shopify Inc. stock is after a dip or a pullback in price.

Most new traders sit somewhere between these two positions. Many investors don’t want to actively trade Shopify Inc. stock all hours of the day, but nor do they want to wait years for a return either.

Top tip: investing small amounts regularly (known as Dollar-Cost-Averaging (DCA)) over a long period of time is proven to be the most successful investing strategy for normal people without trading skills.

Either way, following Shopify Inc. price news and analysis will help you decide when to dip your toe into the market.

Fundamental analysis of Shopify Inc. shares

Copy link to section

How has Shopify Inc.’s share price performed in recent years?

Copy link to section

Overall, SHOP is -3.89% over the last week. The SHOP share price is +5.94% in 2025 so far.

Is Shopify a good investment for me? 

Copy link to section

The right answer is different for each person, so here is some information to help you decide whether to buy stocks in Shopify.

  • Shopify lets anyone run an online business. Shopify is an e-commerce platform where independent businesses can host their own websites. It’s one of the biggest success stories of the past decade thanks to a simple service that offers the infrastructure, analytics and payment processing small business owners need to run an online shop.
  • It is larger than eBay. Shopify’s success has already taken it past eBay in terms of spending volume and market cap. It’s now the most obvious alternative to Amazon in a market where ‘click-based shopping’ is expected to be worth a quarter of all US commerce by 2030.
  • Shopify has signed deals with many leading brands. It has signed a deal with TikTok so people could ‘shop as they scroll’, and even teamed up with brands like PepsiCo and Heinz, as well as celebrities like Kylie Jenner and Kanye West, to sell through Shopify.
  • Its stock price has fallen in recent years. Its share price was on a tear even before the pandemic, and across 2019 and 2020, it was up over 600%. However, its surge was short-lived and 2021 – 2022 saw its price drop back to pre-pandemic levels.
  • It has work to do to keep investors happy. A lot of Shopify’s business is excellent, but tech companies with high valuations rely on continuing to post higher revenue numbers to keep investors happy.

It’s always a good idea to think about any potential risks there might be as well. Use this summary of Shopify’s pros and cons before you make a final decision on whether to buy Shopify stock.

Pros

Copy link to section
  • It is larger than eBay in terms of market capitalisation
  • Shopify has teamed up with several leading brands and celebrities
  • Its stock price has rallied in the past few years

Cons

Copy link to section

FAQs

Copy link to section
01

Is Shopify stock overvalued?

02

Do I have to pay capital gains tax on any profits I make?

03

What is Shopify’s ticker symbol?

04

Does Shopify pay dividends?

05

Is Shopify ESG friendly?


Sources & references

James Knight

James Knight

Editor of Education

  • Stock Market
  • Cryptocurrencies
  • Commodities
  • Investing
  • Sport
James is the Editor of Education for Invezz, where he covers topics from across the financial world, from the stock market, to cryptocurrency, to macroeconomic markets. His main focus is on improving financial literacy among casual investors. He has been with Invezz since the start of 2021 and has been...